Victorinox Swiss Army – HistoryMaster Cutler Karl Elsener opened a cutlery shop in Ibach, Switzerland in 1884. Seven years later, in 1891, Karl supplied the Swiss Army with its standard issue Soldier’s Knife. After the death of his mother in 1909, Karl Elsener introduced the brand name Victoria and the iconic Cross and Shield emblem is registered as a trademark. With the advent of stainless steel, Karl Elsener coined the company’s name, Victorinox, by combining his mother’s name with “inox”, an abbreviation of the French word for rust-resistant steel, “inoxydable”. After World War II, the “Original Swiss Army Knife” began its successful progression around the world and enjoyed exceptional popularity. In 1989, Victorinox entered the timepiece business in the United States under the brand name “Swiss Army”. Ten years later, Victorinox joined the Travel Gear market, partnering with TRG Group in St. Louis. And in 2001, Victorinox fashion was introduced in the US to further capture the brand’s essence of practical luxury. In 2002, in order to promote global unity, the Victorinox Swiss Army timepiece brand was launched internationally. In 2007, Victorinox set up Victorinox Swiss Army Fragrance AG, and in 2009 Victorinox Swiss Unlimited was launched. 2014 marks Victorinox Swiss Army’s 130th anniversary, and each Victorinox Swiss Army product embodies the spirit of the Legendary Original Swiss Army Knife, a universal symbol of Functionality, Innovation, Quality and Iconic Design.Brand Values