Description Bomberg - Creativity is the ability to think outside the box according to Rick De La Croix, Chairman of BOMBERG. His vision is to create and establish a longstanding watch brand with international exposure, creating a new, uncontested market space rather than competing in an existing one; a brand, which is not so much focussing on potential competitors, but rather concentrates on the needs and desires of its target community, capturing demand as it happens. Swiss made, strong, distinguished and unconventional, the collections reinterpret and completely overturn classic watchmaking rules to create unusual timepieces. The brand s attention confirms its ability to reinvent the image in this industry. Through its quality and the particular attention given to every detail, the collections BOLT-68 and 1968 take the wristwatch to a new level opening up new horizons for its trend-setting wearer.